Digital Marketing Answered

Navigating Digital Marketing without Third-Party Cookies

Innovation Visual Season 2 Episode 2

In this episode of Digital Marketing Answered™,  CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies.
 
The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies.

In this episode Tim and Kyle discuss:

- What does the removal of third-party cookies mean for your advertising?
- Strategies to add effective first-party data collection points
- How to re-assess your digital marketing approach

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About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.

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