Digital Marketing Answered
Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach.
Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.
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Episodes
49 episodes
How AI is Empowering Patients in Healthcare
Welcome back to Digital Marketing Answered! In this exciting episode, we’re joined by Warris Bokhari, CEO and co-founder of Claimable, to explore a topic at the intersection of AI, healthcare, and innovation.Have you ever wondered why s...
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Season 2
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Episode 23
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47:47
Encore: Why You Need to Audit Your Tech Stack
Welcome back to Digital Marketing Answered! Today, we're diving into a topic that’s more relevant than ever: the impact of tech stacks in 2024. So, we’re asking you—could this be the perfect time to give your tech stack a little audit?I...
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Season 2
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Episode 22
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40:55
Why You Need to Create Content in Different Forms
Are you making the most of your existing content? In this episode, we’ll show you how to boost your marketing output by auditing and repurposing what you already have.In this episode, Client Services Manager Helen Adcock and Digital Mar...
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Season 2
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Episode 21
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24:48
The Power of HubSpot's Content Hub
Unlock the full potential of HubSpot’s Content Hub with AI-driven tools for marketing efficiency.In this episode of Digital Marketing Answered™, Innovation Visual’s CEO, Tim Butler, is joined by MarTech Manager, Chris Watson-Jam...
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Season 2
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Episode 20
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51:18
Is a Sustainability Strategy Essential for Marketing Today?
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Amelia Fetherstonhaugh, a seasoned marketing and brand manager with over a decade of experience in FMCG retail, not-for-profit, and financial services.&nbs...
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Season 2
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Episode 19
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38:19
How to Define Your Future Team in the Face of AI
"Is 95% of marketing work going to be done by AI by 2025?" In this episode of Digital Marketing Answered™, Innovation Visual's CEO, Tim Butler, is joined by Performance Director Clotilde Watson, to discuss this bold statement ...
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Season 2
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Episode 18
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47:04
How AI Can Enable Personalisation Through Emotional Understanding
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Yuwon Song, Sales Director and Head of Business Development at Symanto. In this podcast episode, we dive into the fascinating world of AI-driven digi...
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Season 2
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Episode 17
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34:15
Finding the Most Profitable Segments in Your Data
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with our MarTech Manager, Chris Watson-James. They explore unlocking the hidden value within your data and how to use it to drive business gro...
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Season 2
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Episode 16
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51:00
Managing Marketing Teams: What I Wish I Had Known
With the increased complexity and pace of the marketing sector, taking the time to pause and self-reflect is an invaluable exercise to support sustainable success as a leader and as a team. In this enlightening episode of Digital Marketin...
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Season 2
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Episode 15
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54:27
The Fundamentals of AI: How it works and why it's important to understand
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with Paul Watson, Director of the UK's National Innovation Centre for Data and a leading authority on AI. They explore the fundamentals of machine ...
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Season 2
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Episode 14
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45:53
How to Keep Up with Google
Did you know that Google algorithms can be updated several times a day? With constant updates and major core updates throughout the year, keeping up with the changes and the impact it has on your digital marketing strategy can be tricky....
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Season 2
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Episode 13
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43:14
Hollywood Sells: How Brands can get Results with Celebrities and Placements
Within the realms of tv and film production, product placement and celebrity endorsement can be a creative and innovative way to create strong ad campaigns that connect with your audience.In this episode of Digital Marketing Answered™, ...
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Season 2
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Episode 12
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48:22
How to Generate Revenue from Email
Email marketing is an incredibly powerful tool and is a direct and effective way to communicate with your customers and your prospects. It is essential however, to ensure that you're sending the right messages at the right time in order for thi...
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Season 2
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Episode 11
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39:41
Marketing Planning: How to do it and what not to do
When planning your marketing strategy and activity, it can be challenging to know where to start.In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experience...
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Season 2
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Episode 10
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39:13
Understanding Economics to Drive Better Marketing Decisions
In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and...
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Season 2
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Episode 9
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53:35
How to Set SMART & Effective Business Goals in Marketing
Every business has goals... but are they SMART? In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to set SMART and effective bus...
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Season 2
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Episode 8
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34:52
Marketing Technically Complex Offerings
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews Head of Marketing at AppCheck Ltd, Jonny Kenyon.With 70% of the sales process happening digitally (Gartner), it’s important to ...
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Season 2
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Episode 7
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30:15
What You Need to Know About Account Based Marketing (ABM)
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy.Account Based Marketing (ABM) is a high...
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Season 2
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Episode 6
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34:28
How to Drive eCommerce Growth Through Search
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews CEO and Co-Founder of LupaSearch, Rasa Siskute. Unlock the knowledge of key tactics and the importance of high quality sea...
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Season 2
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Episode 5
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28:44
The Power of Lead Scoring
In this episode of Digital Marketing Answered™, CEO and Founder, Tim Butler, joins MarTech Manager, Chris Watson-James, to discuss how lead scoring can transform the way that you prioritise and rank leads based on your businesses goals and obje...
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40:42
How to Engage Your Audience in the Face of Generative AI Noise
In this episode of Digital Marketing Answered™, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to make your content stand out in the age of Generative Artificial Intelligence.The discussion explores key topics in...
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Season 2
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Episode 4
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31:54
How to Make Sure Your Web Project is Successful
In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Pete Hibbard, Operations Director, to discuss steps required to ensure your website project is successful. In this episode Tim and Pete consider:...
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Season 2
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Episode 3
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26:46
Navigating Digital Marketing without Third-Party Cookies
In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies. The deprecation of cookies has b...
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Season 2
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Episode 2
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16:07
Utilising the Power of Influencers in Your Marketing Campaign
In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Vogue Phelps, joins Marketing Manager, Lauren Waterfall, to discuss how to work with Influencers in your marketing plan.The discussion explores key topics includin...
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Season 2
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Episode 1
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19:24
