Digital Marketing Answered
Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach.
Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.
Subscribe to stay up to date with the newest content.
Digital Marketing Answered
Is a Sustainability Strategy Essential for Marketing Today?
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Amelia Fetherstonhaugh, a seasoned marketing and brand manager with over a decade of experience in FMCG retail, not-for-profit, and financial services.
In this fascinating and informative episode, Tim and Amelia dive into the essentials for incorporating sustainability into your marketing strategy.
Among other topics Amelia and Tim explore:
- The importance of sustainability in marketing
- Practical steps to get started for businesses to become more sustainable
- The impact of consumer demand for sustainable products
- Avoiding greenwashing and adhering to regulations
- The future of sustainable marketing
Listen to the episode to discover more interesting insights from their conversation!
What key topics are covered:
An introduction to implementing sustainable practices in digital marketing, how these strategies work, and the benefits they bring to businesses. The importance of sustainability in meeting consumer demand and driving growth. Real-world examples from Amelia’s extensive career and insights on avoiding greenwashing while adhering to regulations and future trends in sustainable marketing.
Amelia Fetherstonhaugh's Bio:
Amelia is a seasoned Marketing and Brand Manager with over a decade of experience in FMCG, retail, not-for-profit, and financial services. She began her career at DDB Group in Melbourne and continued in London, working with major clients like Great Ormond Street Children's Charity, Specsavers, and Procter & Gamble.
Amelia Fetherstonhaugh’s LinkedIn:
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis