Digital Marketing Answered
Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach.
Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.
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Digital Marketing Answered
Managing Marketing Teams: What I Wish I Had Known
With the increased complexity and pace of the marketing sector, taking the time to pause and self-reflect is an invaluable exercise to support sustainable success as a leader and as a team. In this enlightening episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, is joined by the Co-Founder of Frank Coaching and Team & Executive Coach, Frances Taylor, where Frances reflects on her experiences to reveal insights into how marketing leaders can manage teams better.
Key topics:
- The psychology behind managing marketing teams and how you can use this knowledge to become a more effective leader.
- Key tools for self-reflection and why it’s important to understand yourself and your operating methods to empower your team.
- Why more leaders should adopt a coaching and mentoring approach and how they can do this.
- Considering the responsibilities of those in leadership positions and the impact of the ‘leadership shadow’.
Frances Taylor’s bio:
Frances headed national, regional and then global marketing teams over her 20-year marketing career, with her last role spanning responsibility for 20+ countries.
She has worked largely in the B2B space, in her Head of Marketing roles and has now retrained as a 1:1 business coach and Team Coach practitioner.
LinkedIn: https://www.linkedin.com/in/frances-m-taylor/
Website: https://www.frankcoaching.co.uk/
References in the episode:
‘Time to Think’ – book by author Nancy Kline
‘The Coaching Habit’ – book by author Michael Stanier
‘Games People Play’ – book by author Eric Berne
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About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
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