Digital Marketing Answered
Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach.
Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.
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Digital Marketing Answered
Encore: Why You Need to Audit Your Tech Stack
Welcome back to Digital Marketing Answered! Today, we're diving into a topic that’s more relevant than ever: the impact of tech stacks in 2024. So, we’re asking you—could this be the perfect time to give your tech stack a little audit?
In this encore episode, we're revisiting an insightful conversation between Tim Butler, CEO of Innovation Visual, and our MarTech expert Chris Watson-James. They delve into the importance of technology audits and how they can transform today’s businesses. With the rapid evolution of tech stacks, it’s crucial to ensure that your technology is genuinely supporting your growth goals.
In this episode, Chris and Tim will cover:
• How a well-integrated tech stack can not only boost your revenue but also keep your costs in check.
• The vital importance of aligning your tech stack with your CRM for a seamless view of customer data.
• How bringing in an outside agency can help uncover hidden opportunities within your tech and streamline your systems.
So, whether you’re considering an audit or just curious about optimising your tech, stick around—there’s a wealth of knowledge coming your way!
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About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
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