Digital Marketing Answered
Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach.
Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.
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Digital Marketing Answered
How AI Can Enable Personalisation Through Emotional Understanding
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Yuwon Song, Sales Director and Head of Business Development at Symanto. In this podcast episode, we dive into the fascinating world of AI-driven digital marketing with Yuwon Song, an expert in artificial intelligence and a key player at Symanto.
Among other topics this episode explores:
- The importance of maintaining integrity in data usage and privacy and ethics in AI research
- Segmenting the market by human behaviour and psychological analysis through Symanto’s cutting edge AI technology
- How AI can be used to provide deep psychological insights that enhance marketing strategies
- The future of AI and Hyper-Personalisation
Yuwon Song Bio: Yuwon Song is a seasoned professional in the field of artificial intelligence and personalised customer interactions. With a background in communication and market insights, she furthers the exciting innovations at Symanto, developing AI-driven solutions. Yuwon enhances customer engagement by leveraging technology for tailored, scalable automated interactions. Her career highlights include pioneering projects that bridge the gap between AI capabilities and human intervention, addressing critical challenges in privacy, ethics, and the optimal integration of AI in business operations.
How we fit in: Innovation Visual can help clients utilise this nuanced data, to segment their audiences by emotional groups and build targeted, competitor-beating digital marketing campaigns, through tailored messaging that will appeal to target audiences on a deeper more meaningful basis.
Get in touch with Yuwon through her LinkedIn.
Find out more about psychographic market segmentation and some of Symanto’s successful campaigns on behalf of big names such as Adidas and Apple here.
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About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
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