Digital Marketing Answered

Why You Need to Create Content in Different Forms

Innovation Visual Season 2 Episode 21

Are you making the most of your existing content? In this episode, we’ll show you how to boost your marketing output by auditing and repurposing what you already have.

In this episode, Client Services Manager Helen Adcock and Digital Marketing Lead Vogue Phelps discuss why you need to create content in different forms, explaining how content audits can reveal gaps, track performance, and tailor your content to connect with different audiences. They’ll also share how to breathe new life into existing content by repurposing it—whether turning a blog post into a video or creating an infographic—to increase engagement, visibility, and SEO. Plus, they’ll discuss the common challenges marketers face in creating effective content and explore the growing role of AI in the process.

Key Moments:
- How content audits can help you identify gaps and find opportunities in your content strategy
- Smart ways to repurpose content into videos, infographics, blogs, and more
- How to turn underperforming content around by choosing the right format for your audience

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👀  Watch this episode on YouTube: https://youtu.be/XaD0XX2jR84

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About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.

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