Digital Marketing Answered
Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach.
Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.
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Digital Marketing Answered
Finding the Most Profitable Segments in Your Data
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with our MarTech Manager, Chris Watson-James.
They explore unlocking the hidden value within your data and how to use it to drive business growth through segmentation.
Key Topics:
· The importance of first party data
· Data centralisation and your customer journey
· Driving value from your data and improving conversion rates
· How to enrich your data in both B2B and B2C
· The value in your segments
· The life-journey of a customer
· Why it’s easier to convert someone who already knows your brand
· Segmentation for reporting and improving your revenue
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About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
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