Digital Marketing Answered

What You Need to Know About Account Based Marketing (ABM)

Innovation Visual Season 2 Episode 6

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy.

Account Based Marketing (ABM) is a highly effective digital marketing strategy. It can shorten sales cycles for B2B businesses, while generating revenue through hyper targeting tactics.

This discussion explores key topics including:

- Actionable steps to get started with your own ABM strategy
- Why making custom content for ABM is important
- The positive impact this strategy can have on your sales and marketing

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About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.

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