Digital Marketing Answered
Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach.
Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.
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Digital Marketing Answered
The Power of Lead Scoring
In this episode of Digital Marketing Answered™, CEO and Founder, Tim Butler, joins MarTech Manager, Chris Watson-James, to discuss how lead scoring can transform the way that you prioritise and rank leads based on your businesses goals and objectives.
The discussion explores key topics including:
- How to make engagement scoring work for your business
- The importance of sales and marketing teams working together to build a lead scoring model
- Common mistakes when developing this framework
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About Innovation Visual:
Innovation Visual are a technology-led RevOps Consulting Agency based in Surrey, who have extensive experience working with national and global clients. Their talented team of experts work in partnership with clients to align marketing, sales, and customer success through smart use of tech, data, and automation.
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